— PROJECT NAME
GoGo squeeZ
AlmondBlend Pudding Launch
— KEY RESPONSIBILITIES
Creative Direction & Consultation
Digital Design
Experiential Design
Visual Merchandising Design
Branded Merchandise Design
Animation
Agency & Vendor Management
External Partnership Management
Integrated Consumer Insights
Launching AlmondBlend pudding was a big step for GoGo squeeZ, as it signified stepping outside the world of fruit & veggies. For this project, my role spanned a range of design– including but not limited to: digital design, visual merchandising design, experiential design, and branded merchandise design. From crafting engaging online visuals to developing immersive experiences, the goal was to get kids and families excited about this new innovation.
In the summer of 2021, GoGo squeeZ brand ambassadors embarked on the GoGoExplore Tour. I collaborated with vendors to design geo-targeted billboards and an airstream trailer that journeyed across the country to National Parks for sampling events. It was all about bringing the brand to life in the great outdoors, and connecting with consumers in unforgettable settings.
To further engage consumers around the launch, I designed custom GIFs for use on social media, as well as in-store signage and product displays.
